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Digital Marketing For Business

Aspects of Marketing for Business

Marketing is promoting a business’s brand, products and services through different media platforms (traditional or digital).

Marketing enables a business to attract potential customers, increase product sales and/or service engagements, and foster customer loyalty.

Marketing activities may include market research and analysis, branding, advertising, and customer relationship marketing.

TRADITIONAL VS DIGITAL MARKETING

Maketing for Business - WHAT IS TRADITIONAL MARKETING_ + WHAT IS DIGITAL MARKETING

Traditional vs Digital Marketing — The Different Audience Groups

What Is Traditional Marketing?

Traditional marketing, as its name suggests, is an older form of marketing that employs traditional media (e.g., print, broadcast media, and telemarketing). As such media is well-established and widely available, traditional marketing is still relevant and suitable for:

1. A general audience

2. Mature audiences who still actively use these media

 

What Is Digital Marketing?

Digital marketing is a newer form of marketing that utilises digital media platforms (e.g., social media, websites, and search engines) to communicate with audiences. It began with the rise of the Internet and has become increasingly relevant with further technological advancements.

Businesses can identify their target audiences through market research and analysis, and leverage the audience-targeting capabilities of various platforms to reach out to them.

Digital marketing is suitable for businesses whose audiences are Gen Z (ages 10-25), Millennials (ages 26-41), or Gen X (ages 42-57).

SHOULD BUSINESSES INVEST IN DIGITAL MARKETING?

Consumers have become more digitally savvy and are spending more time than ever in the digital space today compared to a decade ago.

Digital marketing enables businesses to:

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Grow their customer base by attracting and interacting with consumers online

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Remain competitive in their respective markets as more businesses adopt digital transformation

Why Invest in Digital Marketing?

The Significance of Establishing an Online Presence for Businesses

DIGITAL MARKETING OVERVIEW FOR BUSINESS

What Factors Should Businesses Consider When Implementing Digital Marketing Strategies?

Factors Businesses Should Consider When Implementing Digital Marketing Strategies

5 Vital Considerations When Developing Your Digital Marketing Strategies

1. Goals and ObjectivesSet achievable goals and objectives and plan your strategies with them in mind.

2. Target AudienceWho are your target audiences? They are your customers and potential customers. Find out what they like and need, and tailor your digital content to provide value to them accordingly.

3. CompetitionFind out what your relevant competitors are doing online. If what they are doing is effective, you can learn from them. Consider also how you can differentiate your digital content from theirs.

4. Choice of Digital MediaFind out where your target audience spends time online and what they do online (for example, they may browse content on social media regularly or search for information through search engines frequently). Invest in digital media types that are relevant to your audience.

5. Effectiveness of StrategiesBusinesses can analyse data provided by online platforms (e.g., Meta Insights, Google Analytics) to evaluate the performance of their marketing efforts and make changes accordingly to improve their strategies.

How Can Businesses Engage and Interact with Customers Online?

Overview - Audience Engagement, Accessibility and Visibility, and Strategic Information Gathering

Examples of How to Engage and Interact with Your Customers Online

Businesses can engage customers through quality content such as graphics, videos, and creative content and copywriting. In doing so, they can:

1. Make their brand, products and services known to potential customers through memorable advertisements and promotions on various online platforms.

2. Build brand reputation and trust through brand storytelling.

 

Businesses can further interact with customers on a personal level by using the interactive features of social networking platforms or their websites. For example, they can:

1. Answer queries on online chat platforms (e.g., Facebook Messenger) or their websites quickly and pleasantly, or use a chatbot when personal service is unavailable.

2. Address reviews, especially negative ones, professionally and tactfully.

3. Gather useful feedback so as to improve in areas that were previously overlooked.

4. Interact with customers on social media through features such as comments and likes.

 

How Can Businesses Increase Their Website and Online Marketplace Listing Visibility on Search Engines Such as Google?

Businesses can perform Search Engine Optimisation (SEO) for their websites and online marketplace listings. The implementation of SEO may improve their ranking on search engines, increasing their visibility, accessibility and attractiveness.

SEO for websites can be on-page (e.g., keyword research and quality content writing) or off-page (e.g., having links with other well-known and high-quality websites).

SEO is only on-page for online marketplace (e.g., Shopee, Lazada and Amazon) listings.

 

How Can a Business Determine the Effectiveness of Digital Marketing Strategies and Apply Them?

Businesses can determine and apply effective digital marketing strategies through market research and performance tracking.

Market research involves searching for information and learning more about consumer and competitor behaviours and digital marketing trends.

Performance tracking involves analysing the data or metrics collected (e.g., traffic, reach, impressions, engagement, and sales).

From market research and data analyses, businesses will gain a greater understanding of their customers and competitors and be able to develop more suitable and effective digital marketing strategies.

 

HOW CAN DIGITAL MARKETING BENEFIT YOUR BUSINESS?

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Effective and well-managed digital marketing channels and strategies add to a positive customer experience by allowing businesses to provide personalised, fast and value-added services through the Internet.

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Providing a consistently positive and memorable experience leads to satisfied customers who will be likely to return - ultimately increasing sales and returns on investments!

Benefits of Effective and Well-Managed Digital Marketing Channels and Strategies

OUR SERVICES

Empower Werks provides a range of digital marketing and graphic design solutions to meet your digital marketing needs.

We understand that every business has different needs and will tailor our services to meet clients’ requirements according to digital marketing best practices.

For more information, please do not hesitate to reach out to us.

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Marketing Consultancy

  • Understanding client needs
  • Evaluating clients’ strategies and providing consultancy for marketing direction or solutions
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Digital Marketing Services

  • Website Design: Design UX/UI responsive web pages, and tailoring each site to the needs of our Client
  • Website Management: Keeping website up to date (e.g., plugins and software versions), expanding on content and designs, copywriting, keyword research and SEO implementation, troubleshooting issues, etc.
  • Social Media Marketing: Feed design, feed content/copywriting, short-form video design, etc.
  • Online Marketplace Marketing: Product image design, marketplace homepage design, description content/copywriting
  • Advertising: Online marketplace, social media, website

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Graphic Design Services

  • Logo design, online banner design, package label design, flyers and posters, etc.

Ready to Grow?

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