Website Creation & Design
The many facets of website creation and design work may deter businesses from creating or managing one. Opportunely, the team @ Empower Werks is here to help you overcome this perplexing maze.
Reasons Why Businesses Should Have a Website
BENEFITS OF A BUSINESS WEBSITE
Does a business need a website? The answer is almost always a resounding YES!
Bring credibility to your brand
A point of reference for your customers (e.g., what your brand is about, what products or services are offered, etc.)
Allow people to easily interact with you via their preferred mode of correspondence
Able to sell products directly to consumers (e-commerce capabilities)
Brand is more attractive to businesses looking to conduct B2B transactions
Data, data, data
Reasons Why Businesses Should Have a Website
Bring Credibility To Your Brand
Trust between consumers and a brand is very important. Without trust, consumers will generally tend to avoid the brand in question, or they may decide to delay their engagement with them.
Your brand may possess credentials, stories to tell, and/or reviews to share. But if they’re not available to view on the world wide web, potential clients will not be able to see them.
A Point Of Reference For Your Customers
A website is a platform where your brand can relay information to your customers and audience.
You will be able to tell your audience more about your brand, for example, your brand’s history/background and mission statement, and share details about persons of interest, and/or products/services.
Your audience may subscribe to your brand’s newsletters for email updates and promotional offers. This direct mode of communication is ideal as these subscribers are the audience most relevant to your brand!
Allow People To Easily Interact With You Via Their Preferred Mode Of Correspondence
According to KoMarketing, 44% of website visitors will exit the website if no contact information is available. It shows that consumers deem the availability of contact information to be very important, and they usually relate it to a brand’s credibility!
Having a website allows your audience to easily browse and choose their preferred mode of correspondence with you. It may be via a “Contact Us” form, or a link to a messaging app (e.g., WhatsApp), email, direct call, and/or social media platforms.
Crucial & Relevant Information Is Important
Able To Sell Products Directly To Consumers Online
If your brand’s business direction includes selling directly to consumers online, a website with an e-commerce feature would facilitate such transactions.
Brand Is More Attractive To Businesses Looking To Conduct B2B Transactions
If your brand conducts B2B transactions, having a website is particularly pertinent! It relays vital information (location, products/services, credentials, contact information, B2B partnership opportunities, etc.) to your prospective business partner/s.
Data Gleaning
Understanding the preferences and needs of your audience is important as it helps businesses to adapt to the ever-evolving consumer and market trends.
As the world moves into the online sphere, your audiences naturally gravitate there.
A website is an avenue for businesses to understand their audiences better and, by it, make informed business-direction decisions.
Be Where Your Audience Is
TAKE HOME MESSAGE
Be Where Your Audience Is
A website is a platform businesses can employ to bridge the information gap between brand and audience, build trust, and encourage B2C and B2B engagements.
Given that we are living in the digital age (a.k.a. Information age), and the percentage of internet users in Singapore, Southeast Asia, and globally have been reported to be 92%1, 75.6%2 and 64.4%3 respectively, having a website would prove to be a vital component in the digitalisation efforts of a business.
1 Jan 3, 2023. Statista Research Department.
2 Jan 5, 2023. Statista Research Department.
3 Feb 14, 2023. Statista Research Department.
OUR SERVICES
Listed below are some of our services. For more information, please do not hesitate to reach out to us.
Setting Up Of Website-Related Components
- Assist in setting up domain and hosting
- Option to include integration of web analytics service
Website Design And Creation
- Partner with our clients to plan and design their sites according to their brand direction
- Integration of essential features such as the “Contact Us” form
- Social media links
- On-page SEO
- Content writing services
- Making sure that everything is in order before handing over
- Inclusive of 3 months aftersales services
Content Writing Services (E.g., Blogs)
- Understand and research the brand’s topic/s
- Keyword research
- On-page SEO
E-commerce Page
- Create website with e-commerce capabilities
- Copywriting services (tailored to individual client’s needs)
Landing Page
- Design and create an interactive landing page
- Copywriting services
Others
- Please contact us to enquire about other website-related services.
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